Our Story
It began with a simple question — why are the pieces we wear most often made with the least care?
We were tired of basics that lost shape, felt rough, or didn’t fit quite right. And when we found better, it came with a luxury price tag that didn’t feel justified.
So we created Presics — short for premium basics. A collection of elevated essentials, from tees to sweats, crafted with Supima and Good Earth Cotton®, refined fits, and meticulous attention to detail — without the excess.
Designed in Sydney, we’re a small team obsessed with quality, comfort, and keeping things simple.
No trends. No fluff. Just timeless staples — better, and built for everyday wear.
Our Materials
We believe the best basics start with the best fabric — so we use only the finest cottons in the world.
Supima® Cotton — the top 1% globally for softness, strength, and comfort.
Good Earth Cotton® — climate-positive, fully traceable, and made in Moree, NSW.
Because when it comes to quality, every fibre counts.
Our Factories
Behind every Presics piece is a skilled team — not just machines.
We work with certified, family-run factories that ensure fair wages, safe conditions, and a shared commitment to quality and sustainability.
Because how it’s made matters.
Our Prices
We don’t believe you should pay a premium just to get clothes that fit well, feel good, and last.
By working directly with our factory partners and keeping things lean, we skip the traditional markups — and pass the value on to you.
No middlemen. No inflated prices. Just honest quality, priced fairly.
