THE PRESICS STANDARD

Better basics,built on better cotton

Climate-positive cotton

Climate-positive cotton

Good Earth Cotton® gives back more than it takes. Grown in Moree, NSW — traceable from field to finished piece.

Top 1% Cotton

Top 1% Cotton

Less than 1% of the world's cotton qualifies as Supima®. Stronger, softer, and more colour-true.

Complete Transparency

Complete Transparency

Every piece is traced from farm to finished garment. You know exactly where your cotton comes from.

The Fit Is Intentional.

The Fit Is Intentional.

Every cut is considered. Relaxed where it
should be, structured where it matters.

Comfort that looks intentionalComfort that looks intentional

Comfort that looks intentional

The sweatshirt you throw on without thinking — and somehow always look put-together. Heavyweight Good Earth Cotton® built to last.

Loved by thousands

The Box-Cut Tee. Three cuts, one fabric.

The Original. The Everyday.

The Original. The Everyday.

The one you reach for first.

More Coverage. Same Obsession.

More Coverage. Same Obsession.

Built for the cooler days.

Less Crew. More You.

Less Crew. More You.

A cleaner neckline.

Wear it without thinking.Wear it without thinking.

Wear it without thinking.