From the fibres we choose to the way they're treated, we focus on softness, breathability, and lasting quality. It’s comfort you can count on — day after day.
Climate-positive. Fully traceable. Grown in Moree, New South Wales.
Good Earth Cotton® is grown using regenerative farming that removes more carbon than it creates — making it better for the planet, not just your skin.
It’s soft, breathable, and traceable from farm to fabric.
Sustainable comfort, without compromise.
Softer. Stronger. Made to last.
We use Supima® because it simply feels better. Grown in the USA, it makes up just 1% of the world’s cotton — and you can tell the difference.
It’s smooth on the skin, holds its shape, and doesn’t pill like ordinary cotton. The kind of softness you’ll keep reaching for, day after day.
Premium feel, without the fuss.
Comfort that moves with you.
Lycra® adds gentle stretch, helping your clothes hold their shape and move with ease — all day, every day.
Everyday ease, built in.
